The AIA New York Marketing Excellence Awards recognize exceptional efforts by New York City-based professionals in the fields of marketing, communications, and public relations for architecture, engineering, and construction firms.

The award is intended to be conferred on one firm, with the possibility of multiple awards if jurors determine that submissions are equally excellent but are reflective of work produced for firms of notably different sizes.

Schedule

July 14, 2021, 5:00pm
Extended Submission Deadline

September 11, 2021
Winners Announced

Fall 2021
Winners’ Event

Award Categories
The AIANY Marketing Excellence Award is intended to be conferred on one firm, with the possibility of multiple awards if jurors determine that submissions are equally excellent but are reflective of work produced for firms of notably different sizes. 

The award will recognize the work of all individuals who worked on the awarded firm’s submitted work, including internal marketing professionals, as well as external public relations consultants, graphic designers, and others. 

Judging Criteria
Submissions shall contain one or more work samples (essentially a marketing portfolio) of marketing projects for one A/E/C firm, completed between January 1, 2018 and December 31, 2020. Portfolios should showcase a suite of marketing tactics including public relations and graphic design. Work samples may include but are not limited to: social media campaigns, website design, branding, newsletters or print mailings, press releases, brochures, and publications. Any evidence to the success of a particular marketing campaign or activity is highly encouraged.

Work samples will be reviewed for their creativity, versatility, and cohesiveness. We also highly encourage and will give additional weight to submissions that focus on climate or social justice. 

Eligibility
Who is eligible?
A/E/C firms based in New York City. New York City-based public relations, marketing and graphic design firms whose work was created on behalf of  NYC-based A/E/C firms are also eligible. Public relations, marketing, and graphic design firms must create separate submissions for each A/E/C firm they wish to enter. A single submission may not include work for multiple A/E/C firms.

What should be included in the submission?
Submission should contain work samples of projects by a single A/E/C firm, completed between January 1, 2018 and December 31, 2020.

Registration and Submission
The AIANY Marketing Excellence Awards program will be entirely digital. 

Submission Requirements

• Submission must be a single PDF file smaller than 20 MB.
  • PDF should be formatted as 11x17, landscape, and no more than 10 pages.
    • The first page must contain company information:
      • A/E/C Firm Name
      • Submitting Firm Name  (if different from A/E/C firm)
      • Submitting Firm NYC Address
      • Primary Contact
      • List of all individuals (alphabetical by last name) involved in developing the submission
  • The second page must contain a firm description that provides a narrative of the firm’s philosophy, successes, and work culture, and how their marketing strategy reflects this narrative
  • The remaining pages can include one or multiple work samples and shall include names of all team members involved in the production of each.
  • Please check that the uploaded PDF opens and will be viewed as intended.
• OPTIONAL – Promotional video content showcasing a work sample may be submitted as well. Videos should be max 3 minutes long and in HD (1080p) mp4 format. Videos made explicitly for this award are not allowed.  
• One visually compelling, high-resolution image that best represents your submission, for use in press release and AIANY Awards Archive. Images should not be composites of multiple images.
  • Up to 4 more high-resolution images from work samples
  • Upon jury selection, winners may be contacted to provide additional images and credits for inclusion in the AIANY Awards Archive. Without these materials, projects will not receive proper recognition. 
• Winning submissions will become property of AIA New York.

Entry Fees
$50 per project

Project Credits
Any outside individual or organization who assisted in a project referenced in a work sample (e.g., consultant, photographer, graphic designer) must be recognized. Client names will be withheld from publication upon request.

Submissions entered as an employee or consultant must include a release from a principal of the firm acknowledging that the submitting consultant had primary design responsibility and that the credits are correct.

Publicity
AIA New York will publicly announce the winners of the competition on September 1, 2021. Winners will be permanently featured in the AIANY Awards Archive and will be further recognized with a special program in Fall 2021.

To Start a Submission
If you do not have a username and password, click on the "Submit" item on the grey menu bar at the top of this page to create an account in the AIANY Competition and Awards Programs platform.  

Questions?
Contact Joseph Corbin
Assistant Director, AIA New York
jcorbin@aiany.org